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Thursday, 02 June 2016 12:19

Jamaica Broilers Group commits $60m to Denbigh Agri Show

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Karl Samuda (centre), minister of Industry, Commerce, Agriculture & Fisheries holds the Denbigh  Torch which was lit at the launch of Denbigh 2016 on Wednesday, June 1 at Hi-Pro, White Marl.  Looking on (from left) are Christopher Levy, president & CEO of Jamaica Broilers Group; David Butler, CEO, Digicel; Donovan Stanberry, permanent secretary in the Ministry of Industry, Commerce, Agriculture & Fisheries and Norman Grant, president of the JAS.  The torch   will travel the island ending at Denbigh on July 30. Karl Samuda (centre), minister of Industry, Commerce, Agriculture & Fisheries holds the Denbigh Torch which was lit at the launch of Denbigh 2016 on Wednesday, June 1 at Hi-Pro, White Marl. Looking on (from left) are Christopher Levy, president & CEO of Jamaica Broilers Group; David Butler, CEO, Digicel; Donovan Stanberry, permanent secretary in the Ministry of Industry, Commerce, Agriculture & Fisheries and Norman Grant, president of the JAS. The torch will travel the island ending at Denbigh on July 30. Photo: Contributed

The Jamaica Broilers Group - through its Hi-Pro brand - has renewed its commitment to provide sponsorship of the annual Denbigh Agricultural & Industrial Show in the amount of over $60 million over the next three years.

This is in addition to Hi-Pro’s sponsorship of the Hi-Pro Denbigh Gospel Extravaganza over the past seven years, in excess of $20 million.

A Memorandum of Understanding of its recommitment was signed yesterday by Christopher Levy, president and chief executive officer (CEO) of the Jamaica Broilers Group and Norman Grant, president of the Jamaica Agricultural Society (JAS) at the launch of Denbigh 2016 held at Hi-Pro, White Marl, St. Catherine.

In welcoming guests to the launch, Chairman of the Jamaica Broilers Group, Robert Levy reminded them of the challenges being faced in agriculture and the importance of government defending the local industry through strong support and not protecting it merely through subsidies.

Dayne Patterson, business development manager for Hi-Pro said there has been tremendous growth in poultry production, with small farmers across the island reaping rewards. He said with the strong pricing for pork products, pig farmers have been experiencing “good times”.

Patterson noted that Hi-Pro recently held a series of agronomy seminars, in partnership with BASF Chemical Company and Diamond R Fertilizers, at which over 1,000 small farmers were trained in the proper application and use of pesticides and fertilizers.

“The feedback was incredible and confirms the need for continued education and empowerment of our farming communities,” he said.

The Hi-Pro Business Development Manager said his organisation would be taking its current ‘Rewards Promotion’ to Denbigh, which would give farmers a chance to win their share of over $12 million in prizes. The promotion which will run from February to August this year, has already rewarded just under 50,000 farmers.

“Denbigh promises to be another step forward for agriculture and we, at Hi-Pro, are committed to supporting the Denbigh brand, as it maintains its standing as the largest agricultural show in the Caribbean,” Patterson said.

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