The Jamaica Broilers Group - through its Hi-Pro brand - has renewed its commitment to provide sponsorship of the annual Denbigh Agricultural & Industrial Show in the amount of over $60 million over the next three years.This is in addition to Hi-Pro’s sponsorship of the Hi-Pro Denbigh Gospel Extravaganza over the past seven years, in excess of $20 million. A Memorandum of Understanding of its recommitment was signed yesterday by Christopher Levy, president and chief executive officer (CEO) of the Jamaica Broilers Group and Norman Grant, president of the Jamaica Agricultural Society (JAS) at the launch of Denbigh 2016 held at Hi-Pro, White Marl, St. Catherine. In welcoming guests to the launch, Chairman of the Jamaica Broilers Group, Robert Levy reminded them of the challenges being faced in agriculture and the importance of government defending the local industry through strong support and not protecting it merely through subsidies. Dayne Patterson, business development manager for Hi-Pro said there has been tremendous growth in poultry production, with small farmers across the island reaping rewards. He said with the strong pricing for pork products, pig farmers have been experiencing “good times”.