For the second year in a row Martin Wynter of London, England is on a fundraising drive with full proceeds going to the St Joseph’s Hospice in Hackney.
This year, however, Wynter - a social media junky of the sort - will undergo a self-imposed 30-day social media sabbatical while aiming to at least match the £4,000 raised last year.
Beginning January 17, the 48-year-old Wynter will not only be offline on Facebook but also Instagram, Twitter and LinkedIn.
“It started as a joke. I created a ladies group called TeamShoeDoctor and my admin ladies said I could not come off Facebook,” said Wynter, whose parents are from Old Harbour, Jamaica.
“So last year just before I started the challenge I decided to raise money for a charity, and I chose St Joseph's Hospice where I saw a lady spend her last days there. In this we raised £1000 in the first week, on to £4,000 plus at the end.”
Over £200 has been donated already by the public for this worthy cause.
“We are so excited that Shoe Doctor is supporting us again this year with his ‘No Social Media Challenge’. Last year's challenge raised almost £5000 which has made a huge difference to the quality of life of our patients and their families - and his 2016 challenge is even bigger!
“At St Joseph's Hospice we care for people living with a terminal illness, as well as supporting their friends and family. When people like Shoe Doctor take on a challenge in memory of a loved one, it makes our work even more meaningful,” said Anita Brien, community fundraiser at St Joseph’s Hospice.
Wynter, the franchise owner of James Shoe Care in Barkingside, added: “After 30 days off social media, I will still take donations for a week when I’m back”.
For his kind effort, Wynter was officially recognised with an award from the St Joseph’s Hospice last year.
“Let me see what I can do this year,” said Wynter who visited his parents in Jamaica last year.
To donate visit the website www.justgiving.com/shoesnosocialmediachallenge.
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