Elevation Cycling Club receives financial boost from NCB

The funds will support the club’s participation in an upcoming international cycling event in Montego Bay this April. 

Widely regarded as one of Jamaica’s top cycling clubs, the ECC is gearing up to compete against some of the best cyclists in the Americas at the Jamaica International Cycling Classic, scheduled for April 3-6. With a budget exceeding J$2 million, the Old Harbour-based club has been actively seeking partnerships with corporate sponsors to help cover the costs. 

NCB, through its Old Harbour branch, stepped up with an undisclosed donation to support the club’s efforts. Shelly Allen, NCB Old Harbour’s branch manager, emphasized the bank’s commitment to community development, stating, “We have always been supportive of the community through various initiatives. After learning more about the cycling club's health and wellness focus amongst other goals, we felt compelled to contribute.” 

Alton Duhaney, vice president of the ECC, accepted the donation on behalf of the club and expressed heartfelt gratitude. “We are extremely appreciative of your contribution and will do our very best to make our community, donors, and sponsors proud,” he told Allen. 

Meanwhile, club president Velana Creary is working tirelessly behind the scenes to ensure the team is fully prepared for the competition. She also called on other corporate entities to seize the opportunity to partner with the club. “This is a wonderful opportunity for your brand to gain visibility. The event will be televised on one of the region’s largest cable networks, and we are offering the chance to feature your brand on our team jerseys for a small cost. However, time is of the essence as the jerseys are being produced overseas,” she explained. 

Creary added that the club is grateful for any level of support, no matter the size. “As we say in Jamaica, ‘every mickle mek a muckle’ – every little bit counts,” she said. 

Since its establishment in 2021, the ECC has already made a significant impact on Jamaican cycling, producing two national champions: Jerome Forrest (senior) and Jaequan Dixon (junior). Dixon, who recently turned 18 and transitioned to the senior category, is widely seen as the future face of cycling in Jamaica. 

With NCB’s support and the potential for additional sponsorships, the ECC is poised to represent Jamaica with pride and determination at the Jamaica International Cycling Classic.