Best Dressed Chicken announces $16m three-year deal with Sunshine Girls

This significant sponsorship aims to provide the necessary resources and funding to empower Netball Jamaica, foster athlete development, and elevate the sport on both local and international stages.

“We are thrilled to partner with Netball Jamaica and invest in the future of this incredible sport,” said Avadaugn Sinclair, Regional Marketing Manager at The Best Dressed Chicken. “The Sunshine Girls inspire all Jamaicans, and we are excited to fuel their passion, dedication, and pursuit of victory. Having previously supported the team, we are proud to renew this partnership and make a meaningful impact as they prepare for the 2027 World Cup. This sponsorship reflects our ongoing commitment to national pride and promoting healthy living through sports.”

Key components of the sponsorship include:

1. Financial Support: The Best Dressed Chicken will contribute significant financial backing to support training programs, equipment upgrades, travel expenses, and athlete development initiatives.
2. Product Provision: The company will supply high-quality chicken products to ensure the Sunshine Girls have access to lean protein essential for their training and recovery.
3. Public Engagement: Leveraging its marketing platforms, The Best Dressed Chicken will promote Netball Jamaica, inspire young athletes, and foster greater national support for the Sunshine Girls.

Karen Baugh, Chair of the Marketing and Sponsorship Committee at Netball Jamaica, expressed gratitude for the partnership, noting its critical timing as the team gear up for international competitions. "This significant investment from The Best Dressed Chicken will enable us to implement long-term development programs and equip our athletes with the tools they need to compete at the highest level. We are deeply grateful for this partnership and excited to work together to elevate Jamaican netball."

The renewed partnership highlights The Best Dressed Chicken’s unwavering commitment to supporting Jamaican athletes and fostering national pride. By empowering the Sunshine Girls to achieve global success, the company reinforces its dedication to promoting excellence in sports and healthy living.

With the road to the 2027 World Cup now underway, this collaboration promises to inspire a new generation of athletes and strengthen Jamaica’s legacy in netball.